In recent years, the focus on a more conscious cosmetics made products with an (at least) "acceptable" ingredients' list become increasingly easy to find, and even the most famous and historic companies were directed in this way. Deborah Milano, in September, came out with something new: the Pure Zero% line, free of silicones, parabens, alcohol, mineral oil and other substances which people who chose to opt for environmental friendly products, shuns. Along with Makeup Delight, Deborah also created a very nice web series, so overwhelming expecially thanks to Giuliana's congeniality, as she guides us in the laboratories seeking the perfect formula.
Thanks to myBeauty, a makep website on which you can apply to become a tester for many products, I got the three products which are part of this line:
- Mascara Puro: È un mascara cremoso e nerissimo, arricchito da olio d'Argan e cere vegetali tra cui quelle da olio d'oliva, che nutrono le ciglia; contemporaneamente, un pool di polimeri filmogeni contribuisce a creare volume e conferire drammaticità allo sguardo, che appare aperto e sottolineato.
- Eyeliner Puro: È un eyeliner in penna dalla punta in feltro molto precisa e sottile, che consente di creare linee dello spessore desiderato; inoltre, è waterproof e long lasting.
- Matita Pura: È una matita morbida arricchita a sua volta da cere vegetali, che ne garantiscono un'ottima sfumabilità. Oltre alle cere sono presenti oli che consentono ai pigmenti neri di fissarsi, per cui il colore è intenso già al primo tratto.
- Pure Mascara: It is a very black and creamy mascara, enriched with argan oil and vegetable waxes including those from olive oil, which nourish lashes; at the same time, a pool of film-forming polymers helps creating volume and confering drama to your gaze, which appears open and underlined.
- Pure Eyeliner: This eyeliner is a felt tip pen very precise and thin, which helps creating lines of the desired thickness; moreover, it is waterproof and long-lasting.
- Pure Eyepencil: It is a soft pencil enriched from vegetable waxes, which make it excellently easy to blend. In addition to the waxes there are some oils which help the black pigments to fix, that's why the color is intense even at the first application.
All these products are designed to combine the most natural possible composition with maximum performances, with a special consideration for people who wear contact lenses or are quite sensitive and delicate, as they are ophthalmologically tested and hypoallergenic. Let's see them in details!
With this mascara I fell in love at first sight, considering my expectations: in fact, being back from unpleasant experience with natural mascaras, I thought that it wouldn't prove itself up to my expectations. Contrary to what I thought, however, besides being very black is also very long lasting, it separates well lashes and lengthens and volumizes them very much, expecially if you put on a couple of coats: in this last case, also, it does not make your lashes heavy, so you won't feel like having your eyes glued, and it doesn't form lumps and does not crumble. The texture is not dry, but dense at the right point: for this reason you must be careful when applying it, as the brush is large, and this makes easy to smear while using it. The only flaw is that it is not a waterproof mascara as it could be a classic cosmetic one, but until you decide to go to the beach or pool you're in business, because you can be sure it won't smudge in any case: it is even tears-proof! Looking at its ingredients' list, instead, I think it's not a suitable product for people who look for a biological mascara, and tecnically it contains some substances coming from petroleum: anyway, I think some ingredients are necessary to achieve some performances, and that's why in my opinion this is a very good compromise, and I'd give it a high grade. The final result is quite dramatic, and even if it's waterproof it's easy to remove: that's why I think it's perfect for sensitive eyes, ad you don't need to rub in order to remove it.
Also here there is not a perfect ingredients' list, but unlike many other ecobiological eyeliners it doesn't burn on my eyes: you just need a light touch to apply it, and the inital part of the point is so thin, so allows you to make a perfect winged liner in a few steps. Between application and fixing there are about two minutes, so if you make any mistake you have enough time To correct it: paradoxally, blending it on the upper lashline and then applying it again made it easier to me to apply it more precisely. Its lasting is very good and you don't need a primer to fix it; it also doesn't move on your lid; futhermore, when you put it on it's always easy to "write" over eyeshadows, a problem I often had with many pen eyeliners. I love it!
- Matita Pura/Pure Eyepencil:
La scheda del prodotto secondo me:
Con questo prodotto siamo molto più vicini all'idea di ecobio, in quanto ha un INCI completamente verde: questo però non inficia la qualità della matita, che ha una discreta durata. Tuttavia, se utilizzata al posto dell'eyeliner, non si fissa e tende a trasferirsi sulla palpebra mobile, ma questo problema può essere facilmente risolto fissandola con un ombretto nero; la durata lungo la rima inferiore, invece, nonostante la scrivenza sia alta, è scarsa, in quanto dopo circa un'ora tende a svanire, mentre la tenuta è buona lungo le ciglia inferiori, ma in ogni caso si può ovviare fissandola con l'ombretto. Ho trovato invece molto soddisfacente l'utilizzo come base per l'ombretto, specialmente per gli smokey eyes: grazie alla sua consistenza permette anche di evitare il primer sulla palpebra mobile, ma vi consiglio di incipriare leggermente dopo l'applicazione per evitare che leghi troppo con l'ombretto rendendo difficoltosa la sfumatura.
This is almost an ecobiological product, ad its ingredients' list is completely green and eco friendly: anyway this doesn't invalidate the pencil's quality, which has a good lasting. Unfortunately, if used as an eyeliner the pencil doesn't fix and moves on your fixed lid, but this problem can be easily solved using a black eyeshadow over the line you made; on the lower waterline, even if it's highly pigmented, its lasting is worse, as it disappears in a couple of hours, while it is a little bit better on the lower lashline, but in every case you can solve the problem fixing it with an eyeshadow. I really loved using it as an eyeshadow base, expecially for smokey eyes: thanks to its texture it allows you to avoid priming your lid, but I suggest you to apply a little powder before putting eyeshadow over the pencil to avoid the products melting, which would made them too hard to blend.
Nelle foto che seguono vi mostro gli swatches (ho scritto i nomi utilizzando i prodotti stessi, senza ricalcare): si nota come l'eyeliner sia preciso e scorrevole, anche se, avendolo passato sul dorso della mano, è leggermente finito nella trama dell'epidermide. Mi scuso per le foto leggermente gialle, ma il nero è intenso come lo vedete: per quanto riguarda la matita, la riga in alto è netta, mentre la parte inferiore è stata volutamente sfumata per mostrarvi la morbidezza della mina e la semplicità con cui si lavora.
In the following photos I show you some swatches (I wrote the names using the products, not remarking them): you can see how precise and fluid the eyeliner is, even if I applied on the back of my hand, so it moved a bit in my skin lines. I am sorry for my yellowish photos, anyway the intensity of the black colour is so realistic: about the pencil, the upper line is clear, instead the lower part was willingly blended to show you how soft the
Qui ho applicato tutto frettolosamente: nonostante fosse la prima applicazione, il mascara non era troppo intriso, per cui non ho dovuto scaricare il prodotto; nella foto inferiore, invece, vedete i due occhi a confronto. Vi sembra di scorgere qualche differenza? :D
Here I applied everything quickly: even if it was my first application, the mascara's brush was not too soaked, so I didn't had to releave some product; in the second photo, instead, you can see both my eyes. Can you see any difference? :D
Come al solito, spero che la review vi sia piaciuta e vi sia stata utile :) un bacio, alla prossima!
As usual, I hope you enjoyed my review and you found it useful :) XOXO,